Job Description:Setting the strategy and policies for the use of customer data and drive the customer proposition on how we use that data. Use CRM data to enable communication personalization across channels. Use CRM data to enable personalized customer experience across channels. Show empathy for customers and a sensitivity on how their data is used Continually assess the viability of new sources of customer data Working across the entire matrix to listen, advice, and take customer data requirements across the company. Filter client & amp amp customer data and generate hot leads to work upon.