Hiring for Director - Marketing Insights - Programmatic - Media Agency in Mumbai, for Exp. 8 - 13 yrs at Ushta Te.

  • Esteemed client of Orion TrueTech Services India
  • Mumbai, Maharashtra, India
  • Jul 18, 2017
Full time Others

Job Description

Job Description:Candidates should have strategic and analytical skills to work closely with agency' s digital account teams to develop best-in-class solutions on the programmatic platform. Candidate should have hands on experience with strategy and or big data analysis. To be able to value add to the process. Key Responsibilities : - Assist Agency Leads with client strategy development, annual account plans, and marketing solutions for clients - Set up, troubleshoot, manage &amp amp amp optimize all aspects of programmatic campaigns from QA and launch to post-campaign analyses. - Analyse campaign performance mid- and post-flight to uncover learnings, optimization approaches and insights. - Work hand-in-hand with DSP partners, data providers, and premium publishers to maximize client success. - Leverage other technologies such as 3rd-Party Ad Servers, Data Management Platforms (DMPs) and Analytics, Reporting &amp amp amp Verification tools. - Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth - Master media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges - Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives - Apply query techniques to make sense of impression, click, and action data.