Hiring for General Manager - Digital Marketing in Mumbai, for Exp. 9 - 12 yrs at Lodha Developers Pvt Ltd.

  • Esteemed client of Orion TrueTech Services India
  • Mumbai, Maharashtra, India
  • Sep 13, 2017
Full time Engineering / Manufacturing Jobs

Job Description

Job Description:- Ideate, plan, implement the digital strategy for various brands in Lodha Group - Bringing the first mover advantage to drive the brand across innovative platforms. - Enhancing the user experience on the web with the help of interactivity and user-centric engagement - Inform - Engage -Interact - Drive digital media spends for, to meet digital and brand objectives of the marketing campaigns - Lead the identification and refinement of new consumer experience within interactive platforms to engage and capture hearts of the consumers in their digital lives - Develop and provide comprehensive understanding of the digital marketing space and educate the team on the latest in technology and regulatory development that may impact or benefit our digital programs - To define and execute the company' s digital strategy in conjunction with the marketing objectives. - Lead the digital direct marketing activities, including SEO, SEM, affiliate marketing, and social advertising - Development of industry standard and innovative website functionality - Development of marketing campaign focused initiatives - Provide leadership, direction, and technical expertise to design, develop, and support digital properties - Design and Implement 360 degree integrated digital marketing communication for product launches - Create promotional &amp amp amp seasonal campaigns to achieve sales objectives - Managing the annual digital marketing budget - To overlooking project deliverables as per schedule, monitoring project costs, profitability, managing cost escalations - Planning &amp amp amp developing strategies for key accounts, should lead with ability to work autonomously to strategically plan - Develop, implement, and optimize online marketing campaigns for corporate brand initiatives - Track performance relative to targets and refine to optimize results - Recommend and manage full year media campaign calendar and appropriate marketing tactics - Must be able to think out of the box, willingness to learn &amp amp amp must be detail oriented - Undertake market and competitor research and analysis - Keep up-to-date with search engine technology, methods, tools and news by reading relevant industry publications. - Prepare search engine ranking and traffic reports to assess areas of potential improvement. Monitor, track, and report, websites traffic including trend analysis using site analytics solutions such as Google Analytics.