Hiring for General Manager - Digital Marketing in Mumbai, for Exp. 9 - 12 yrs at Lodha Developers Pvt Ltd.
Esteemed client of Orion TrueTech Services India
Mumbai, Maharashtra, India
Sep 13, 2017
Engineering / Manufacturing Jobs
Job Description:- Ideate, plan, implement the digital strategy for various brands in Lodha Group - Bringing the first mover advantage to drive the brand across innovative platforms. - Enhancing the user experience on the web with the help of interactivity and user-centric engagement - Inform - Engage -Interact - Drive digital media spends for, to meet digital and brand objectives of the marketing campaigns - Lead the identification and refinement of new consumer experience within interactive platforms to engage and capture hearts of the consumers in their digital lives - Develop and provide comprehensive understanding of the digital marketing space and educate the team on the latest in technology and regulatory development that may impact or benefit our digital programs - To define and execute the company' s digital strategy in conjunction with the marketing objectives. - Lead the digital direct marketing activities, including SEO, SEM, affiliate marketing, and social advertising - Development of industry standard and innovative website functionality - Development of marketing campaign focused initiatives - Provide leadership, direction, and technical expertise to design, develop, and support digital properties - Design and Implement 360 degree integrated digital marketing communication for product launches - Create promotional & amp amp seasonal campaigns to achieve sales objectives - Managing the annual digital marketing budget - To overlooking project deliverables as per schedule, monitoring project costs, profitability, managing cost escalations - Planning & amp amp developing strategies for key accounts, should lead with ability to work autonomously to strategically plan - Develop, implement, and optimize online marketing campaigns for corporate brand initiatives - Track performance relative to targets and refine to optimize results - Recommend and manage full year media campaign calendar and appropriate marketing tactics - Must be able to think out of the box, willingness to learn & amp amp must be detail oriented - Undertake market and competitor research and analysis - Keep up-to-date with search engine technology, methods, tools and news by reading relevant industry publications. - Prepare search engine ranking and traffic reports to assess areas of potential improvement. Monitor, track, and report, websites traffic including trend analysis using site analytics solutions such as Google Analytics.
About Esteemed client of Orion TrueTech Services India