Hiring for Agm/dgm - Marketing (international) @ Cadila Pharmaceuticals (a&#039 bad) in Ahmedabad, for Exp. 12 - 21 yrs at Cadila Pharmaceutical Limited.

  • Esteemed client of Orion TrueTech Services India
  • Ahmedabad, Gujarat, India
  • Sep 13, 2017
Full time Sales and Marketing Jobs

Job Description

Job Description:Dear Candidate, We have a suitable opening for you as follows: Company Name : Cadila Pharmaceuticals Ltd. Designation : AGM/DGM - Marketing Department : International Business Location : Bhat Corporate Campus (Ahmedabad, Gujarat) Website : http://cadilapharma.com/&amp amp nbsp Job Description : Major Purpose of the Job: The jobholder shall be responsible for preparation of marketing mix, design and implementation of successful marketing strategies, scanning of market for identification &amp amp amp expansion into various therapies.&amp amp nbsp The jobholder will support the business head in achieving the budgeted targets and market shares by sustaining high volume brands, higher evolution indices and profitability. Principal Accountability: 1.Market Planning / Launch Planning Scan &amp amp amp analyze the market in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long term Prepare and Deploy effective Marketing Mix for the business and implement the same Launch new products &amp amp amp strengthen existing brands Liaison with Field managers, Regional Heads, &amp amp amp other internal &amp amp amp external customers 2.Brand Planning Drive brand planning process and ensure completion of brand plans for Focus Brands &amp amp amp New Launches Strengthen brand building framework &amp amp amp building marketing effectiveness framework for marketing initiatives Focus on key Brands, drive deep dives and play supportive role for key projects related to leading brands&amp amp nbsp Annual brand plan &amp amp amp Cyclewise promatograms for Focus Brands to be discussed and formally approved . 3.Design and Implementation of Marketing Strategies Analyze market condition and forecast sales and market share Continually providing customer feedback and high level view of the market through long term, short term and medium plans. Design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy Sustain the focus on performance of well established brand equities through effective strategies and successful launch of line extensions. Evaluate investments through ROI analysis. Implement innovative and creative business solutions to grow market / prescription base Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise Design and implement integrated marketing communication to each customer segments through Field Force Deploy effective customer segmentation and product differentiation strategies Effective implementation of Marketing strategies through FF and support through joint field work by self and entire marketing team 18-20 days FW in a Quarter. Train the FF in effectively implementing marketing campaigns/ promotional themes Constant monitoring of the effectiveness of implementation and improve at critical mile stones&amp amp nbsp 4.Customer Development / Market Development Deploy effective KOL strategy and oversee implementation of the same whilst developing own KOLs (min 20-25). Participate in various customer forums for influencing key drivers / decision makers in high priority segments Understand and constantly update the various initiatives by competitors and ensure mechanisms to ward off threats. 5.Team Leadership Provide leadership and direction to a team of therapy heads (GPMs) and Product Managers &amp amp amp ensure that they are effectively deployed for achieving the business goals, MS goals and profitability goals of the division. 6.Budgetary Controls: Cost and profit management through effective and efficient management of operational activities.&amp amp nbsp Careful allocation of financial resources to achieve maximum output from the investment Ensure a robust supply chain mechanism to maintain stipulated inventory holdings Key Competencies &amp amp amp Experience: Strong marketing and brand building skills&amp amp nbsp Ability to collaborate with commercial and build strong campaigns that result in Set Vision and Strategy&amp amp nbsp Ability to think big for the portfolio and understand the developments of markets and therapies and propose strategic direction accordingly&amp amp nbsp A key contributor to the marketing team, this individual needs a strong understanding of sales and marketing in the global environment. This position will work with all aspects of marketing including market research, product development, sales, and advertising. The ability to adapt to a wide variety of environments and cultures is necessary for this position. Its highly desirable to be fluent in related foreign languages as this position will deal with foreign economies, politics, and culture on a daily basis. Major responsibilities will include generating leads by identifying potential global markets. This position will determine the demand for products and services and track progress on these global prospects to increase market share and profitability. Building awareness of the company by participating in trade shows and industry analyst relations may also be required. It is not uncommon for someone in this position to become a top executive within their company. As a result, strong leadership skills, communication skills, interpersonal skills, and analytical skills are necessary. An individual that is a team player and can motivate employees on all levels is key for this position and success for the company. Monthly / Quarterly business performance and brand review &amp amp amp monitoring. Field Work To review &amp amp amp evaluate strategy implementation. Co-ordination with all support function for effective implementation of marketing strategy. Budgeting / Resource Planning / Sampling for the Countries Incumbent needs to be familiar and experienced in regulatory norms of various countries in international pharma industry Incumbent should be willing to travel extensively internationally. Desired Experience: Should possess at least 12-18 years of overall experience in Pharmaceutical Industry in Sales &amp amp amp Marketing in large pharma companies with good business volumes and various brands of both prescription and OTC orientation.&amp amp nbsp The ideal candidate should have spent the last 7-10 years in international marketing of which the last 2-3 years ideally as head of marketing team or senior positions in marketing leading a team of 6-10 PMT personnel. Desired Qualification: MBA / PG Diploma in Marketing (full time) from reputed Institutes / PG in Pharma Reporting to: The position will report to AVP Marketing &amp amp amp Portfolio Management About Cadila Pharmaceuticals Ltd. : One of the largest privately held pharmaceutical companies in India, headquartered at Ahmedabad. As an integrated healthcare solutions provider, we cater to over 45 therapeutic areas. With presence in over 90 countries, we focus on providing high quality, affordable treatment.&amp amp nbsp We have one of the best Research and Development setups in India, which forms the backbone of our state-of-the-art manufacturing facilities conforming to the most stringent international cGMP norms at Dholka, Ankleshwar, Kadi and Hirapur in Gujarat Samba in Jammu &amp amp amp Kashmir and Addis Ababa in Ethiopia (Africa). Turnover : 1000 CR Domestic (Branded) 170 CR Global Operation (ISBU) 350 CR API Business (CSBU) 1500 CR Total Pharmaceutical Business 2100 CR Group Companies (Engineering, Travel, Hospitals, Agro Business, Education) 3600 CR Total Cadila Group Selling Points : Our vision is to become top 10 pharmaceutical company by 2020. Current growth rate is 15% per year. Work Force 7000 to 8000 People across all group. Products : Branded Formulations, API, Generic Drugs. Divisions : R&amp amp amp D, Biotechnology, Plant Tissue Culture, Phytochemistry. Accreditations : Manufacturing facilities are accredited by WHO-GMP, WHO- Geneva (GDF site for Anti-TB), USFDA, TGA Australia (PIC/S), MHRA-UK, MCC-South Africa, ISO 9001 and ISO 14001. Key new therapeutic areas are Oncology, Vaccines and Endocrinology. Company is focusing more on R&amp amp amp D and finding new molecules with dedicated R&amp amp amp D facility in Bhat and also with joint ventures with research labs and premium institutes in US and EU. Strong infrastructure, fast pace.&amp amp nbsp Strong employee proposition.&amp amp nbsp Rewards/incentives. If interested, please revert with the following details : Total Experience : Pharma Experience : Current Location : Current Salary : Expected Salary : Notice Period : Reason to Change : Willingness to relocate with Family :