Esteemed client of Orion TrueTech Services India Kochi, Kerala, India
Nov 20, 2017Full time
Job Description:Coordinating with all agencies and vendors for timely delivery of all deliverables Assisting team in research projects Supporting team with data analysis and inputs required for brand strategy formulation Market Intelligence reporting on Branding of competition brands Ensures that the brands equity is nurtured & nourished while keeping in mind the strategic objectives. Helping with clear direction for developing and executes the marketing & branding strategy to improve market share and reach. Evaluate the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion. Assisting the team in execution of all branding initiatives of brand V-Guard including ATL, BTL & Digital brand initiatives Co-ordinates with sales department to share and guide them with relevant marketing initiatives for the brand. Planning, strategizing and ensuring the implementation of the strategies to achieve the brand objectives. SKILLS REQUIRED: Understanding of basics of branding & primary research Proven ability to develop brand and marketing strategies Strong analytical skills and data-driven thinking Excellent written and oral communication Good MS Excel & PPT skills EXPERIENCE & KNOWLEDGE REQUIRED: 2-3 years of experience in Primary Research with experience in both Quantitative & Qualitative research techniques. Should have exposure to multiple research models.