Job Description: Sales Focus Achievement of agreed Market and Segment share targets. Monitor Actual Sales against expectations. Implementation of TM& D plans Implementation of market and outlet coverage plans Adherence to fixed call frequency for self and customer groups Ensure Availability and Visibility as per norms for all SKUs. Ensure Cold Stocks Percentage as per norms Ensure freshness as per norms Implementation of category / brand input plans Implementation of trade and consumer schemes. Ensure implementation of all Branding elements at the appropriate place and time Quality execution of merchandising activity. Evaluation and Pre/during and Post sales feedback Stock control Monitor & ensure the Stock at Depot level for all SKU Monitor Chiller Stock is as per norms. Monitor and report any issues in Age / Freshness of stock Co-ordinate with JTSE and ASE / ASM to ensure adequate stock availability Competitive Feedback Provide timely feedback on competitive activities Provide constructive recommendations for countering comp activities. Market Knowledge To possess a complete territorial knowledge. Knowledge of Competition brands, prices, margins and activities. To develop & maintain superior trade relations with key trade members. Del creder operations Educate and train customer groups. Demonstrate selling techniques to Customer through live examples conducted by self.